Ricardo Caetano
Creative Partner/Accelerator
I'm a multi-disciplinary, practical Creative Business Partner to the World’s leading Tech, Media and Entertainment Companies & IPs, who thrives at the intersection of Technology and Culture.
Within large organisations, I operate at the convergence of Product, Marketing, Partnerships and Sales. As a Consultant I help elevate and accelerate the work.
I’ve spent the last 10 years launching products and directing creative organisations at LEGO, META and Amazon (Twitch), and I am currently operating in the Startup space.
Top skills:
Creative Direction • Experience Design • Strategic Partnerships • Content Development & Production • Brand Marketing • Cross-functional Team Leadership
Work Preference:
Remote, Hybrid, Contract
Select Clients & Partners:
Experience:
Co-Founder & CCO
Stealth AI Startup (Music)
May 2023 to Feb 2025
🇬🇧 London, United Kingdom
- Attempting to bridge Artists, Creators and Business/Copyright.
Creative Director (Play Experiences & Franchise Marketing)
The LEGO Group
Apr 2024 to Sep 2024
🇬🇧 London, United Kingdom
- New Product & Platform Development (Unreleased).
EMEA Lead, Brand Partnerships Studio👾
Twitch (Amazon)
Mar 2021 to May 2023 • 2 yrs 3 mos • 🇬🇧 London, United Kingdom
- The BPS EMEA team grew 2x in my first year there.
- Led business expansion into 🇮🇹 Italy and 🇪🇸 Spain and Middle-East.
- Fixed Team Gender Parity (from 72M/28F to 52M/48F in my first 12 mos).
Head of UK, Creative Shop
META
2019 to Mar 2021 • 2 yrs 3 mos • 🇬🇧 London, United Kingdom
- Led the Creative Shop team in the UK, the organisation responsible for working with advertisers and their agencies on their creative performance on Facebook, Instagram, Messenger, WhatsApp and Oculus.
• Entertainment Lead, Creative Shop EMEA
2018 to 2019 • 1 yr
- Developed the first META Ecosystem Strategic Framework for Franchises, together with Sales and Media Partnerships. It was widely adopted by our global clients.
- Executed IP Partnerships for various META Ecosystem Product launches: Games, Live Streaming, Messaging & Automation, AR Camera, VR.
• Product Creative
2016 to 2018 • 2 yrs
- Member of task teams in charge of bringing to market and scaling new products and technologies.
• Creative Strategist
2018 to 2019 • 1 yr
- Originated and creative directed the first-ever global Social Media Masterbrand Campaign by The LEGO Company: “Kronkiwongi”.
- Part of the team that introduced Creative Shop's Anthology Program in Europe. Personally responsible for delivery of Content Partnerships with BOSE and Mazda alongside VICE Media valued at U$ 4M.
- Led Canon (together with Dazed Media), Samsung and Puma in the first-ever batch of Instagram Ads in the EMEA Region.
Creative Director
McCann WorldGroup
2008 to 2013 • 5 yrs • 🇬🇧 London, United Kingdom
Digital Designer
Isobar (Now DENTSU Creative)
2006 to 2008 • 2 yrs • 🇧🇷 Brazil
• Art Director
2006 to 2008 • 2 yrs • 🇧🇷 Brazil
Founder/Music & Film Journalist
Press Play
2006 to 2008 · 2 yrs · 🇧🇷Brazil
Junior Web Designer
SERPRO
2001 to 2003 · 2 yrs · 🇧🇷 Brazil
In my role as Jr Web Designer, my job was to support the creation of visual asset libraries and public interest websites published by the ministries of Culture and Health.
